PLNT
Planet Fitness, Inc.
September 22, 2026 · intraday
- Rarity
- 2.83
- Peak move
- −11.15%
- Float cap
- $3.8B
Planet Fitness, Inc. is a franchisor and operator of fitness centers that provides a high-quality, non-intimidating workout environment. It sells monthly membership plans, including Classic Card and PF Black Card, to individuals and licenses its brand and sells equipment to franchisees. Its clubs offer cardio, circuit- and strength-training equipment, with locations across the U.S. and several international markets.
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What we found
7 events · 0 from SEC or newswire · 1 timed with the move- Timed with the move
analyst_ratingDeutsche Bank analyst Chris Woronka said Planet Fitness's growth and share in the high-volume low-price fitness market could be pressured over coming years by new entrants and smaller established brands, potentially weighing on same-store sales and net new club growth.
product_launchPlanet Fitness unveiled a refreshed brand identity with a new gear logo, custom font and revised purple-and-yellow palette, plus an upgraded mobile app with workout tracking and a real-time Crowd Meter, rolling out from September 2026 through Q1 2027.
insider_salePlanet Fitness director Christopher Tanco bought 2,328 Class A shares at a weighted average price of $51.23 (~$119,263) on Sept 14, 2026 via the Maligaya Trust, raising his beneficial ownership to 17,879 shares.
analyst_ratingCanaccord Genuity reiterated a Buy rating and $82 price target on Planet Fitness on Sept 18, 2026, following investor meetings with CEO Colleen Keating, CFO Sudhanshu Priyadarshi and IR's Brendon Frey covering member growth, marketing, pricing and franchisee health.
analyst_ratingKeyCorp reiterated an Overweight rating on Planet Fitness on Sept 18, 2026.
insider_salePlanet Fitness Div. President William Bode bought 9,863 shares of Class A common stock on Sept 14, 2026, one of three insider transactions disclosed on Sept 16.
class_action_filedThe deadline to seek lead plaintiff in the securities class action against Planet Fitness, covering purchasers between Nov. 6, 2025 and May 6, 2026 over alleged misstatements on member acquisition and marketing metrics, fell on Sept 14, 2026.