TTD
The Trade Desk
October 15, 2026 · market open
- Rarity
- 1.35
- Peak move
- +8.49%
- Float cap
- $5.2B
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertisers and agencies programmatically buy digital ad inventory in real time across connected TV, video, display, audio, and mobile. Its clients are primarily advertising agencies and brands, and it earns revenue as a percentage of the ad spend run through its platform. The company positions itself as an independent buy-side partner, focused on the open internet.
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What we found
4 events · 0 from SEC or newswire · 0 timed with the moveanalyst_ratingUBS lowered its price target on The Trade Desk to $15 from $16 while maintaining a Buy rating, citing weaker advertiser budget allocation and ad checks suggesting ongoing attrition to Amazon.
product_launchThe Trade Desk announced the availability in Italy of Skydance Pause Ads on HBO Max and discovery+, a Connected TV format bought via Programmatic Guaranteed exclusively through The Trade Desk platform.
policy_changeApple removed The Trade Desk's core ad-serving domain adsrvr.org from its WebKit Safari blocklist in a beta build of iOS 27.2, though the fix only reaches users when iOS 27.2 ships.
regulatory_actionApple's iOS 27 WebKit blocklist released Sept 14, 2026 blocked The Trade Desk's adsrvr.org domain in Safari, and The Trade Desk said the iOS 27.2 beta shows changes but no shipping fix date is set.