SBUX
Starbucks
October 15, 2026 · market open
- Rarity
- 1.23
- Peak move
- +3.83%
- Float cap
- $105.9B
Starbucks is the world's largest coffeehouse chain, roasting, marketing and retailing specialty coffee through roughly 40,000 company-operated and licensed cafes worldwide. Its stores sell hot and iced coffee, espresso and tea drinks, pastries and breakfast sandwiches, mainly to consumers in the United States, China and other international markets. It also sells packaged coffee, single-serve pods and ready-to-drink beverages through grocery and foodservice channels, including a trademark-licensing alliance with Nestle.
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What we found
10 events · 0 from SEC or newswire · 0 timed with the move- Key event
analyst_ratingMorgan Stanley maintained an Overweight rating on Starbucks and its $115 price target ahead of the Oct 29 fiscal Q4 report, raising FY26/FY27/FY28 EPS estimates to $2.62/$3.18/$3.70 from $2.58/$3.07/$3.67.
- Key event
commodity_eventIn China's Yunnan coffee region, Luckin and Mixue are paying about 50.37 yuan/kg versus Starbucks' 48.18 yuan/kg for commercial green beans, and Starbucks' 2025/26-season purchases in Yunnan fell to only about ten-plus tonnes of Reserve beans.
product_launchStarbucks Korea said it will run its 2026 Winter e-Frequency promotion from Oct 22 to Dec 31, reviving the reward campaign it cancelled for summer, with LEXON and Moleskine collaboration gifts.
product_launchStarbucks and Target launched the limited-time Starbucks x Target Cake Pop Collection of drinkware, including a cake-pop mug, a water bottle with three cake-pop charms, a glass cold cup with a Target Bullseye dog straw topper and a tumbler, available from Oct 13 at Starbucks cafes inside Target stores.
- Key event
operating_metricsStarbucks Korea said its Starbucks Rewards membership passed 16 million and its September card payment volume reached KRW 121.08 billion, retaking the No. 1 spot among Korean coffee brands.
product_launchStarbucks China launched its 'soft cheese coffee' series on Oct 13, introducing a mascarpone soft-cheese topping to made-to-order coffee for the first time, with a soft cheese latte (RMB 37/grande), soft cheese americano (RMB 34) and limited pistachio version (RMB 39), and the topping available as an add-on from Oct 20.
layoff_restructuringPer a Starbucks SEC filing, the company plans to close about 250 underperforming North America stores, incurring restructuring charges of about $300 million and cutting its FY net new store growth outlook to about 440 from 600-650.
class_action_filedConsumers filed a proposed class-action lawsuit on Oct 2, 2026 in the U.S. District Court for the Western District of Washington alleging Starbucks mislabeled eight 'Sugar-Free' protein beverages that contain 13 to 21 grams of sugar; Starbucks said the claims have no merit.
executive_remarkStarbucks publicly denied a Financial Times report that it had explored acquiring Chipotle Mexican Grill, with a spokesperson saying 'we are not buying Chipotle,' ending speculation about a deal that would have created a restaurant group with roughly $50 billion in annual sales.
spinoff_divestitureDFI Retail Group's unit will take over Maxim's Caterers' licensed Starbucks business of more than 1,100 coffeehouses across Hong Kong, Macau, Singapore, Thailand, Vietnam, Cambodia and Laos, with Maxim's buying back DFI's 50% stake for about $340 million cash, expected to complete by March 2027.