MNST
Monster Beverage Corporation
September 28, 2026 · pre-market
- Rarity
- 1.56
- Peak move
- −4.25%
- Float cap
- $59.3B
Through its subsidiaries, Monster Beverage Corporation develops, markets, sells, and distributes energy drink beverages and concentrates under brands including Monster Energy, Reign, Bang Energy, NOS, and Full Throttle. Its subsidiaries mainly sell ready-to-drink packaged drinks to bottlers and full-service beverage distributors, and also to retailers, wholesalers, club stores, convenience chains, and foodservice customers. The company also markets craft beers, flavored malt beverages, and hard seltzers, primarily to U.S. beer distributors.
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What we found
10 events · 2 from SEC or newswire · 0 timed with the move- Key event
regulatory_actionRed Bull sued India's Food Safety and Standards Authority in Delhi High Court on Sept 25, 2026 over its order barring the 'energy drink' label without prior notice, a dispute also affecting Monster Beverage and other brands.
analyst_ratingMorgan Stanley analyst Dara Mohsenian called Rob Gehring's departure to Coca-Cola a loss of talent for Monster Beverage, noting Gehring had been viewed as the clear heir apparent to CEO Hilton Schlosberg.
product_launchC4 Energy (Nutrabolt) launched All Hopped Up, a beer-flavored zero-sugar energy drink with 200mg caffeine, available from Sept 23, 2026 in 16oz six-packs for $14.99.
analyst_ratingAllianceBernstein maintained a Hold rating on Monster Beverage and raised its price target to $50 from $47.50, per a Sept 22, 2026 note.
commodity_eventUS aluminium tariffs pushed Canadian beer can costs up nearly 13%, with Walkerville Brewery's 473ml can rising from about 31 cents to 35 cents and BC brewers reporting can prices up 20-40%.
- Key event
peer_disclosureKroger is filling shelf space vacated by Red Bull, which it pulled ahead of a price hike, mainly with established energy drink brands and only marginally opening to newer entrants, per Beer Marketer's Insights.
- Key event
ceo_cfo_departureRob Gehring, CEO Americas of Monster Energy Company, notified the board on Sept 21, 2026 of his resignation effective Nov 30, 2026 to return to The Coca-Cola Company as president of its North America operating unit.
executive_appointmentEffective Dec 1, 2026, Emelie C. Tirre, 57, Chief Strategy Officer of Monster Energy Company, will assume responsibility for the Americas and the Caribbean on an interim basis, succeeding Rob Gehring.
large_option_expiryOptions flow in Monster Beverage showed 6,975 puts versus 124 calls on Sept 25, 2026, with the Dec 18, 2026 $37.50 put accounting for 8,047 contracts against open interest of 207.
class_action_filedPomerantz LLP announced on Sept 24, 2026 a securities class action against Celsius Holdings and certain officers in the Southern District of Florida over alleged misstatements about cardiac risks and teen marketing of Alani Nu energy drinks.