HOG
Harley-Davidson, Inc.
October 5, 2026 · pre-market
- Rarity
- 2.27
- Peak move
- +10.37%
- Float cap
- $2.7B
Harley-Davidson, Inc. designs, manufactures, and sells Harley-Davidson motorcycles, motorcycle parts, accessories, and apparel, and licenses its trademarks. Its products are sold globally to retail customers primarily through a network of independent dealers, with additional sales through distributors and eCommerce websites. The company also operates LiveWire electric motorcycles and Harley-Davidson Financial Services.
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What we found
4 events · 0 from SEC or newswire · 0 timed with the moveanalyst_ratingCiti analyst James Hardiman upgraded Harley-Davidson to Buy from Neutral and raised the price target to $33 from $31, citing improving US retail momentum, a major 2027 product launch, cost savings and potential LiveWire earnings upside.
executive_remarkHarley-Davidson announced an off-cycle restructuring of its racing strategy from 2027, splitting it into Premier Racing (FIM Harley-Davidson Bagger World Cup) and Grassroots Racing, and will end factory team support in MotoAmerica King of the Baggers after the 2026 season.
policy_changeAt a G20 Trade Ministerial in Milwaukee, US Trade Representative officials discussed tariffs affecting Harley-Davidson amid the US-Canada trade war, with the company hosting representatives at the Harley-Davidson Museum on Oct. 1.
policy_changeCanada's 50% retaliatory tariff on US-built motorcycles over 800cc, in effect since Sept. 8, 2026, covers nearly the entire Harley-Davidson lineup; Harley estimates its 2026 tariff cost at $75-90 million and is weighing moving some Canadian-market production to Thailand.