HAS

Hasbro

October 15, 2026 · pre-market open

Rarity

1.65

Peak move

+4.64%

Float cap

$13.3B

Hasbro is a toy, game and intellectual-property company that sells play products to children, families and adult fans worldwide. Its portfolio includes Monopoly, Nerf, Transformers, Play-Doh and Peppa Pig, alongside hobbyist franchises such as Magic: The Gathering and Dungeons & Dragons. It also licenses its brands for consumer products, film, television and digital games.

• Key eventcommodity_eventOct 15

  US toy prices rose 6.6% year-over-year and 4.2% from August, per US CPI data, driven by tariffs on Chinese imports and higher oil, commodity and shipping costs tied to the Middle East war, with Fitch's David Silverman saying the impact will persist for several quarters.

  Websa.marketscreener.comWebin.marketscreener.com
• Key eventpolicy_changeOct 15

  US tariffs on Chinese goods remain at 30% after a late-September US-China deal to cut tariffs on $30 billion of each side's imports, keeping toy-industry import costs elevated.

  Websa.marketscreener.com
• major_contractOct 15

  Hasbro extended its multi-year licensing deal with Renegade Game Studios to keep producing and expanding tabletop lines including Heroscape and Avalon Hill titles through 2027 and beyond.

  Webboard.cardsrealm.com
• Key eventlayoff_restructuringOct 15

  Hasbro issued layoff notices to 587 employees as it shrinks its manufacturing footprint and reorganizes internal studios ahead of moving its global headquarters to Boston.

  Webboard.cardsrealm.com
• product_launchOct 14 · 13:59 ET

  Hasbro opened preorders on Oct. 14, 2026 at 1:00 PM ET via Hasbro Pulse and mainline retailers for Marvel Legends Avengers: Doomsday figures including Nightcrawler, Beast and concept-art-based Lord Doom, plus an X-Men '97 Bastion and Bolivar Trask 2-pack.

  Webplastiqnews.com
• product_launchOct 14

  Bib & Tucker Bourbon and Hasbro launched MONOPOLY: Bib & Tucker Collector's Edition, a limited-edition licensed Monopoly game, on Oct. 14, 2026 at $29.99 standalone or $74.99 bundled with a 750mL bottle of Bib & Tucker The Classic Six.

  Websa.marketscreener.com
• product_launchOct 13 · 18:52 ET

  Basic Fun! launched its DUNGEONS & DRAGONS Questers collectible action figure line at retail in Australia on Oct. 14, 2026, under a worldwide licensing agreement with Hasbro's Wizards of the Coast division.

  Webimpulsegamer.com
• layoff_restructuringOct 13 · 13:39 ET

  Hasbro filed a WARN notice with Rhode Island on Oct. 8, 2026 affecting 587 Pawtucket employees, who must relocate to its new Boston Seaport headquarters by Jan. 4, 2027 or end employment Dec. 24, 2026, as it closes and sells its 1027 Newport Ave. HQ.

  Webprovidencejournal.comWebbostonglobe-prod.cdn.arcpublishing.comWebbostonglobe-prod.cdn.arcpublishing.com
• product_launchOct 13 · 11:58 ET

  Hasbro opened Wizards of the Coast Studios in Montréal, a 35,000+ sq ft hub developing content for Dungeons & Dragons and the Wizards digital games portfolio, expected to grow to about 200 employees in two years.

  Webfinance.yahoo.com
• product_launchOct 13 · 00:30 ET

  Hasbro revealed new Magic: The Gathering–Marvel crossover set 'Darkhold Destiny' at New York Comic Con on Oct. 9, 2026, the first Universes Beyond set built on an original story.

  Webfinance.sina.com.cn
• analyst_ratingOct 13

  Citigroup raised its price target on Hasbro to $117 from $107 and kept a Buy rating ahead of the company's Q3 report, citing Magic: The Gathering.

  Webtipranks.comWebmarketbeat.com
• analyst_ratingOct 13

  Monness reiterated a Buy rating on Hasbro with a $120 price target.

  Webstockanalysis.com