EBAY
eBay
October 15, 2026 · market open
- Rarity
- 1.59
- Peak move
- +6.27%
- Float cap
- $52.3B
eBay operates online marketplace platforms that connect buyers and sellers in more than 190 markets, primarily through ebay.com, its localized sites and its mobile apps. It earns revenue mainly from transaction fees, payment processing and advertising, and the site spans categories such as parts and accessories, collectibles, fashion, electronics, and home and garden. Its users are mostly consumer sellers, small merchants and collectors, plus enterprises served by its off-platform businesses.
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What we found
10 events · 0 from SEC or newswire · 0 timed with the move- Key event
demand_signaleBay published its 2026 Recommerce Report, finding 47% of consumers buy secondhand at least monthly versus 35% in 2025, 89% plan to maintain or increase such spending in 2027, and 31% have watched a shopping livestream while 12% bought via one.
- Key event
policy_changeUK Chancellor John Healey is expected to announce that online marketplaces including Amazon, eBay and Temu must collect VAT from third-party sellers with turnover above £90,000, raising up to £1 billion for the Treasury.
peer_disclosureAmazon backed the UK plan to make online marketplaces collect VAT from third-party sellers, estimating it would raise about £700m for the Treasury, below the government's ~£1bn projection.
- Key event
pricing_changeeBay raised its seller currency-conversion fee effective October 14, 2026, to 3.25% for US-registered sellers and to 2.75% from 2.5% for sellers in mainland China, Hong Kong, Taiwan or Macau.
peer_disclosureGameStop CEO Ryan Cohen bought another 844,130 GME shares at $26.75-$27.00, about $22.8 million, per an October 13 regulatory filing, lifting his stake to 46.2 million shares or roughly 9.1% of the company.
analyst_ratingCiti raised its eBay price target to $127 from $114 while maintaining a Buy rating.
pricing_changeeBay's US Payments Terms of Use and eBay Balance Account Terms took effect in two phases, applying to sellers who register or accept terms on or after Oct 14, 2026, with existing sellers covered from Oct 28, 2026.
analyst_ratingBernstein analyst Nikhil Devnani maintained a Hold rating on eBay with a $115 price target.
analyst_ratingMorgan Stanley named eBay its top pick in the internet sector and raised its price target to $132 from $127, with analyst Nathan Feather citing live commerce driving over 40% of eBay's GMV growth.
analyst_ratingUBS raised its eBay price target to $120 from $107 while keeping a Neutral rating, citing the Depop acquisition and Q3 GMV guidance implying organic growth slowing to 7%-9%.